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Paid Media

Our latest news, insights, thoughts and musings on paid media, be it paid search, paid social, display or programmatic advertising.

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Should You Run Ads During the Christmas Period?

Should You Run Ads During the Christmas Period?

Christmas Day: Snow if you’re lucky, family time, and… shopping? Without a doubt. While the turkey roasts and Die Hard ...

Brand awareness campaigns: Should you be investing in them? Four people stand in a huddle but the image focuses only on the mobiles they are holding in their hands. One screen shows a thumb hovering over the Follower button on social media, representing the importance of brand awareness ads in building a customer base.

Brand awareness campaigns: Should you be investing in them?

When people think of paid media ads, generally what comes to mind is making fast sales. But that’s not the ...

Choosing the right paid media channels: Where should your ad spend go? Choosing the right paid media channels: Where should your ad spend go?

Choosing the right paid media channels: Where should your ad spend go?

So, you’re ready to run ads. You’ve got the budget approved and some fresh ideas. But where are you going ...

Performance Max Audience Signals: The Key To Success A man uses google ads performance max on a large screen. You can see the categories and elements of Performance Max such as email, display, search and so on.

Performance Max Audience Signals: The Key To Success

Performance Max campaigns are a useful part of the Google Ads landscape that give advertisers the ability to simplify ad ...

Programmatic Advertising: The Ultimate Guide Programmatic Advertising: The Ultimate Guide

Programmatic Advertising: The Ultimate Guide

Gone are the days of ringing around numerous industry-related websites to ask for dedicated ad space, whether it be a ...

Tank appointed by Eurocell PLC as it looks to increase key product sales Tank appointed by Eurocell PLC as it looks to increase key product sales

Tank appointed by Eurocell PLC as it looks to increase key product sales

Digital PR agency Tank, has been appointed by the home improvement specialist, Eurocell PLC, as it looks to increase sales across its core ...

Are you a Paid Media Specialist?

Are you a Paid Media Specialist?

In normal times we would entice new employees to Tank with our fully stocked actual bar, our £1m refurbished Lace ...

Telecoms tech giant hands Tank European comms brief

Telecoms tech giant hands Tank European comms brief

Nottingham digital PR agency Tank has been appointed to lead European PR, digital and social media comms for one of ...

We all need marketing now

We all need marketing now

Our business has never really marketed itself. In the main this comes down to the fact that it has run ...

Digital developments at Tank

Digital developments at Tank

Tank has made two new appointments, welcoming digital manager Andrea Blair, and office manager Lisa Baker to its expanding team. ...

Digital Predictions for 2018

Digital Predictions for 2018

For over a decade, I’ve written an annual prediction for the next year based on reader trends, my research, and ...

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