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Search Engine Optimisation

Opinions, suggestions, observations, news and other ramblings on the topic of SEO.

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Why brand is the one constant in SEO (and how you can leverage it)

Why brand is the one constant in SEO (and how you can leverage it)

SEO in 2025 looks nothing like it did when I started in the industry. Search engines have evolved from text-matching ...

Why understanding search intent is the key to SEO success Why understanding search intent is the key to SEO success

Why understanding search intent is the key to SEO success

I talk about search intent a lot. Probably to the point where my clients and colleagues are fed up of ...

Should you ever pay for backlinks? Should you ever pay for backlinks?

Should you ever pay for backlinks?

If you want to improve your Google ranking, you’ll need to secure a wide range of high-quality backlinks from other ...

Why You Need Digital PR For SEO to Work Why You Need Digital PR For SEO to Work

Why You Need Digital PR For SEO to Work

Google has become more discerning, so traditional search engine optimisation (SEO) strategies like link building need something more. And who ...

Tank appointed by Eurocell PLC as it looks to increase key product sales Tank appointed by Eurocell PLC as it looks to increase key product sales

Tank appointed by Eurocell PLC as it looks to increase key product sales

Digital PR agency Tank, has been appointed by the home improvement specialist, Eurocell PLC, as it looks to increase sales across its core ...

Why Digital PR is the Best SEO Link-Building Strategy

Why Digital PR is the Best SEO Link-Building Strategy

What makes digital PR the premium route to a glorious backlink profile? Let’s start with some backstory—I need you to ...

The winners and losers from Google’s latest updates The winners and losers from Google’s latest updates

The winners and losers from Google’s latest updates

Every so often, Google updates its systems. Not in a way that will necessarily make you spit coffee over your ...

What the next 12 months hold for SEO

What the next 12 months hold for SEO

As the domineering and unpredictable Google contemplates its next move, we’ve been musing over what will matter most in the ...

SEO specialist sought for equally special Digital PR agency

SEO specialist sought for equally special Digital PR agency

Once upon a time we would entice new employees in with our fully stocked actual bar, our £1m refurbished Lace ...

Do you like Google more than people?

Do you like Google more than people?

Our digital offer is booming. To cut a long story short, we need another digital creature – a digital executive ...

Digital developments at Tank

Digital developments at Tank

Tank has made two new appointments, welcoming digital manager Andrea Blair, and office manager Lisa Baker to its expanding team. ...

Digital Predictions for 2018

Digital Predictions for 2018

For over a decade, I’ve written an annual prediction for the next year based on reader trends, my research, and ...

Tank wins Miller Homes national PR and digital brief

Tank wins Miller Homes national PR and digital brief

Nottingham PR agency Tank has been appointed as the national PR and digital agency of respected national housebuilder Miller Homes. ...

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