Copywriting Services

Copywriters focus on bringing your brand to life and protecting it, whereas content writing is usually part of a wider marketing plan to nurture leads through the marketing funnel. Copywriters tend to produce short-form copy for ads, brochures, websites and point-of-sale, as well as brand strategies and tone of voice guidelines. Content writers usually work on longer-form pieces, such as reports, case studies and blogs.

That said, many writers can turn their hands to both and there’s a lot of crossover. A good content writer will adhere to brand guidelines as fiercely as any copywriter.

Our copywriters usually have a degree in English, communications or journalism – but more than anything, they love words and know how to make them work commercially. They absorb your brand identity, ensuring a consistent and unified voice across all your communications channels.

A kick off call or meeting will help us to immerse ourselves in your brand and its values, while your written brief will give us the nuts and bolts – your objectives, timescales, existing brand guidelines, key messages and so on. Anything you can provide is helpful to us but we are also masters of interpreting nebulous briefs, and will work with you to hone your ideas.

Next, we’ll create a plan setting out what will be delivered and when. Along the way, we’ll have regular check-ins with you to make sure you’re happy with everything so far.

Once you’ve signed off the copy, we can work with you to get it into design or upload it to your website.

We work with our sister agency Warbox to deliver a complete service to our clients. This includes everything from brand strategies to one-off creative assets, as well as video and interactive tools.

Yes, you will own the full rights to copy we write for you. That means you can adapt it for other marketing channels and internal communications, and attribute it to your experts.

Writing isn’t easy, and people often lose their confidence when their work comes back covered in proverbial red pen scrawls. Lack of direction may be to blame – it’s difficult to get it right when there aren’t any clear brand guidelines to follow, or they’re not aware of the techniques we use in copywriting.

We work with teams to develop their writing skills. It could be developing a new tone of voice for them to use, or a practical guide to interpreting this. We can also set the standard for what good looks like in your organisation, with a collection of channel specific content for them to refer to and emulate.

We work with trusted partners to translate copy into other languages. Like any bought-in service, we’ll always get your full approval before going ahead. Please note, we’ll add a handling fee for this.