Copywriting services: Words that sell.
What is a copywriting agency and why do you need us?
Most people can write, but few can write well.
Copy that’s effortless to read is rarely easy to write. What you don’t see is the trail of words considered but cut or swapped because they didn’t sound quite right.
It takes someone who revels in the richness of the English language and nuances of tone, who knows the rules of grammar (and when to break them), to connect your brand with its audience. Because these connections are powerful. Ads that elicit an above-average emotional response can increase sales by 23%, according to Nielson’s well-known study.
We have a dedicated studio of writers, including experts in brand, content and SEO copywriting, who span both the B2B and B2C worlds. They work closely with our other departments, as well as our sister agency Warbox, to create copy that elevates your brand, communications, and SEO activities.
Copywriting services that speak your language.
Churning out content for the sake of it won’t get you noticed – and could damage your brand.
Carefully crafted and curated copy, on the other hand, will earn you credibility and commercial success. This is our starting point.
Underpinning everything is a clear brand strategy. We can define your key messages and tone of voice if you don’t have them already, or turn your brand strategy into a practical handbook for anyone who writes for your organisation.
Following your briefs to the letter is a given but we always have plenty of ideas to share with you too, and aren’t afraid to challenge what’s gone before. We never stop asking: ‘will this work for your audience?’
We work with our clients to get everything just right. Nothing is published until you’re completely happy.
Ready to get started?
What is the difference between copywriting and content writing?
Copywriters focus on bringing your brand to life and protecting it, whereas content writing is usually part of a wider marketing plan to nurture leads through the marketing funnel. Copywriters tend to produce short-form copy for ads, brochures, websites and point-of-sale, as well as brand strategies and tone of voice guidelines. Content writers usually work on longer-form pieces, such as reports, case studies and blogs.
That said, many writers can turn their hands to both and there’s a lot of crossover. A good content writer will adhere to brand guidelines as fiercely as any copywriter.
What can a copywriter offer?
Our copywriters usually have a degree in English, communications or journalism – but more than anything, they love words and know how to make them work commercially. They absorb your brand identity, ensuring a consistent and unified voice across all your communications channels.
What should I provide to a copywriter to get started?
A kick off call or meeting will help us to immerse ourselves in your brand and its values, while your written brief will give us the nuts and bolts – your objectives, timescales, existing brand guidelines, key messages and so on. Anything you can provide is helpful to us but we are also masters of interpreting nebulous briefs, and will work with you to hone your ideas.
Next, we’ll create a plan setting out what will be delivered and when. Along the way, we’ll have regular check-ins with you to make sure you’re happy with everything so far.
Once you’ve signed off the copy, we can work with you to get it into design or upload it to your website.
Can you provide more than copy, such as design, graphics and video?
We work with our sister agency Warbox to deliver a complete service to our clients. This includes everything from brand strategies to one-off creative assets, as well as video and interactive tools.
Will I own the copyright to the copy?
Yes, you will own the full rights to copy we write for you. That means you can adapt it for other marketing channels and internal communications, and attribute it to your experts.
How can you support our teams with copywriting?
Writing isn’t easy, and people often lose their confidence when their work comes back covered in proverbial red pen scrawls. Lack of direction may be to blame – it’s difficult to get it right when there aren’t any clear brand guidelines to follow, or they’re not aware of the techniques we use in copywriting.
We work with teams to develop their writing skills. It could be developing a new tone of voice for them to use, or a practical guide to interpreting this. We can also set the standard for what good looks like in your organisation, with a collection of channel specific content for them to refer to and emulate.
Can you translate copy into other languages?
We work with trusted partners to translate copy into other languages. Like any bought-in service, we’ll always get your full approval before going ahead. Please note, we’ll add a handling fee for this.