‘Search everywhere’ reflects how people now look for information – not just on search engines such as Google, but across social media and AI tools.

Customers are exploring new paths at every stage of the buying cycle. That means brands need to show up wherever those searches happen – from traditional engines to generative platforms like ChatGPT and Perplexity, and the spaces where decisions are shaped.

So, how exactly can businesses use these strategies to stay visible in all the places people are looking?

To answer this, digital experts gathered for a roundtable discussion, hosted by Tank and The Business Desk. We've gathered the key insights in this eleven-page report with takeaways and advice direct from the specialists.

Get your copy of the report, here.