White paper writing
White paper writing process at Tank
Make your mark with white papers

In-depth reports with fresh insights and data showcase your company’s capabilities, helping you win the trust of current and prospective customers, as well as journalists and other experts in your industry.
Your report can be used and repurposed across multiple channels, helping you to generate top-of-the-funnel brand awareness through PR and ads, and supporting other activity such as blogs and social media.
Better still, a good white paper can be refreshed every year, reducing the time commitment and creating a go-to resource for the media and your industry.
Giving you a platform to share your expertise
Sometimes a chance comment from a subject matter expert will spark an idea for an entire white paper. Other times, we’ll take an emerging trend or common challenge in your industry and apply our creative thinking to generate an original research-led piece.
Our team of B2B writers know how to distill complex topics into insightful content that sparks conversation and drives action. We take the time to understand the challenges and opportunities facing your industry, before commissioning the research and interviewing experts.
Commentary from your experts will elevate the findings – but we can also source external thought-leaders from academia, professional bodies and other complementary organisations to add further weight to the report.
Our writing and editing processes are meticulous, with all content tailored to your audience and tone of voice, and fully referenced and fact-checked.
Our sister company, Warbox, also provides design services to bring your report to life.
Our experts

Trained journalist with a background in local news. Wordsmith and eagle-eyed proof reader. Culture vulture, European explorer and runner.
Catherine
Head of content

Offspring of journalism royalty. Smaller than you, but could definitely lift you. MeV - obstruct with caution. Not from Duffield.
Georgie
Account director

Broadcast trained spectacular PR generalist. Enjoys terrible football and tonsorial topiary. World’s easiest going person (in Derby).
Matthew
Account director
Ready to get started?
Clients
- Featured
- Tech

