Why brand is the one constant in SEO (and how you can leverage it)
SEO in 2025 looks nothing like it did when I started in the industry. Search engines have evolved from text-matching ...
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Repurposing Content: How to Make Your Content Work Harder
Creating content – especially long-form reports and digital PR campaigns – can take weeks. You have to gather data and ...
A Lesson In Content Marketing at NTU and Nottingham College
Gen Z is expected to make up 27% of the workforce by the end of 2025 – and as marketers, ...
B2B Content Marketing: Your Strategy to Drive Results
Public service announcement: B2B decision makers are tired of being sold to. Dry and obvious sales copy can be an ...
Written vs. Video Content For Your Marketing Strategy
Written vs. video content: Which is best for your content marketing strategy? For a long time, marketers would pour most ...
Should You Run Ads During the Christmas Period?
Christmas Day: Snow if you’re lucky, family time, and… shopping? Without a doubt. While the turkey roasts and Die Hard ...
Gated or Ungated: A Content Marketer’s Dilemma
These days, finding an actually useful looking report or white paper among the plague of sales material online feels as ...
A Content Goldmine: Using Internal Data Sources for Digital PR
At the Nottingham Digital Summit 2024, Tank digital PR account director, Rebecca Peel talked to visitors about leveraging business data ...
A guide to multilingual content marketing: Why is localisation so important?
If you’re working in marketing, it’s more than likely your horizons are wider than your local area. More and more, ...
Ten telltale signs your content was written by AI
The use of AI-generated content is rapidly increasing as organisations seek innovative solutions to keep pace with the demand for ...
Tank appointed by Eurocell PLC as it looks to increase key product sales
Digital PR agency Tank, has been appointed by the home improvement specialist, Eurocell PLC, as it looks to increase sales across its core ...
Tank draws two back in
Nottingham digital PR agency, Tank, has welcomed back former employees James Watkins and Glen Davies, with James re-joining the agency ...
We all need marketing now
Our business has never really marketed itself. In the main this comes down to the fact that it has run ...
The most followed Premier League squads on Instagram
The 2019/20 Premier League may only be a few games old, and Tank’s research bods have combined two of their ...
We might win lots of awards
We certainly don’t define ourselves by awards – but we won’t sniff when the results we deliver for clients are ...
Why trying for a viral video is commendable but stupid
If I had a pound for every time someone’s asked me how I’ve made videos go viral, I’d have enough ...
Four predictions for the content industry in 2016
I’ve noticed a lot of talk about the ‘content bubble’ and how it’s about to burst. Whilst this metaphorical bubble ...