Digital marketing and PR agency, Tank, has further strengthened its SEO, GEO and AI search capabilities with two new appointments – expanding the agency’s integrated digital offering across its Nottingham and Manchester offices.

Beuford Smith joins as SEO lead, alongside Laura Cooney, who takes on the role of technical SEO specialist. The pair’s arrival has bolstered Tank’s growing SEO team, working alongside senior SEO manager Connor Dowling and senior SEO specialist Charlotte Yardley.

Bringing a wealth of experience in driving organic growth strategies across a range of sectors, Beuford has a strong track record in delivering performance-led SEO campaigns.

Known for his analytical approach and ability to translate data into actionable insights, he has helped brands such as Signet Jewelers (the parent company of H. Samuel and Ernest Jones) and Reckitt Benckiser (the parent company of household names like Durex and Nurfen and Dettol) enhance their visibility, improve rankings and achieve measurable commercial impact.

Laura joins with a specialist focus on the technical side of SEO, bringing expertise in site architecture, performance optimisation and search engine accessibility. Her experience spans technical audits, on-site optimisation and supporting complex website migrations, ensuring brands are set up for long-term search success.

The appointments come as Tank continues to see continued demand for its SEO, GEO and AI search services, with clients looking for more sophisticated, integrated approaches to digital marketing.

Beuford Smith, SEO lead at Tank said:

“Tank has a fantastic reputation for delivering creative, result-driven campaigns, so it’s really exciting to join at a time when the agency is investing further in its SEO offering. There’s a real opportunity for us to elevate how we approach search, combining the technical excellence with the strategic insight to drive meaningful growth for clients. I can’t wait to work with the team to build upon the strong foundations already in place.”

Martin Harris, head of digital at Tank added:

“Bringing Beuford and Laura into the team is a significant step forward for our SEO proposition, with both bringing highly valuable expertise that complement our existing capabilities. As search rapidly shifts towards AI-driven discovery and answer engines, it's vitally important for brands to strengthen their SEO approach if they wish to remain visible, credible and trusted across both traditional and generative search environments. This shift puts a clear spotlight on the importance of top-tier expertise.

“The latest appointments reflect our continued investment in delivering the very best-in-class digital performance for our clients and as search continues to evolve and change, having the right people in place is crucial. I’m excited to see what this strengthened team will achieve over the coming months.”

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