Digital marketing and PR agency Tank has added two new names to its growing digital PR roster, following a string of new business wins across its Nottingham and Manchester offices.
Joining the digital PR ranks are Stora, an innovative self-storage software provider; and SuperFOIL Insulation, a leading UK manufacturer of multifoil insulation products.
Stora has appointed Tank to manage a global digital PR campaign that builds links and visibility across the UK, US, Australia and Europe. Stora, the ‘Shopify of Self Storage’, is on a mission to take on established players in the self-storage software space, offering a more flexible, streamlined product that allows storage operators and staff to spend less time on admin and more time on the work that matters, helping them to increase revenue through smart automation. Tank’s approach will centre on quarterly campaigns that engage audiences around the wider self-storage category, driving organic visibility.
SuperFOIL Insulation, based in Lincolnshire, manufactures high-performance multifoil insulation products designed to improve energy efficiency in homes and buildings across the UK and Europe. Its products can be found nationwide in Aldi, Dunelm, The Range, Travis Perkins, Wickes and more. Tank will deliver a mix of data-led digital PR campaigns and reactive activity to raise awareness of multifoil products and drive demand within the UK construction and home improvement sectors.
James Reisner-Watkins, head of digital PR at Tank, said:
“Stora and SuperFOIL are great examples of ambitious brands that are breaking new ground in their sectors. What’s particularly exciting for us is the international scope; supporting both businesses as they expand beyond their existing markets. We’re using digital PR not just to build links, but to strengthen their credibility and authority on a global scale. It’s the kind of brief our team revels in.
“With the rise of AI search and platforms like ChatGPT and Perplexity, there’s never been a more interesting time for brands to invest in building visibility and trust across multiple online channels.”
Tank’s digital PR team continues to expand its global portfolio, working with brands across technology, sustainability, and e-commerce sectors to deliver measurable impact through creative campaigns, thought leadership, and digital visibility.
Tank is part of the The Boda Group which also includes brand communications agency Warbox and customer success consultancy Kaptive.
