Tank bags Highcross brief
Digital, PR and marketing agency Tank has been named as the new retained brand PR partner for Leicester’s Highcross Shopping Centre.
Tank secured the brief to promote the centre’s extensive retail, hospitality and leisure offering, as well as its seasonal events calendar. The team will also spend time strengthening local stakeholder partnerships and boosting community engagement.
Spanning 1.2m sq ft, Highcross is anchored by John Lewis and is home to well-known brands such as Zara, Reiss, H&M and Apple, and eateries, featuring the likes of Nandos, Turtle Bay and Wagamama. Highcross also offers a number of leisure options, including a 12-screen Showcase Cinema de Lux, Treetop Adventure Golf, indoor bouldering centre Social Climbing and the Gym Group.
Commenting on Tank’s appointment, Megan Griffin, senior marketing executive at Highcross, said:
“At Highcross, we’re looking to set the standard for the evolvement of shopping and leisure destinations. We’re committed to making every visit to our centre memorable and meaningful for the customer. That’s why we’ve chosen Tank to lead our PR efforts. They understand our vision for Highcross as a leader in the industry, and with their extensive shopping centre and retail knowledge, they’re well equipped to help us achieve it.
“Tank’s innovative approach to storytelling and brand development will play a crucial role in enhancing the Highcross experience and, together, we’ll introduce exciting initiatives, interactive campaigns, and immersive journeys that redefine what it means to shop and socialise at a retail destination in 2024. I’m thrilled to embark on this partnership with Tank; the team’s immense talent, passion for creativity and dedication to our shared goals make every collaboration a joy.”
Tank has almost two decades of retail PR experience having worked for clients including the KPMG/ Ipsos Retail Think Tank, Vision Express, Dixons Carphone and Birds Bakery.
Martin Stone, director at Tank commented:
“Our client portfolio is extremely varied but from day one, retail accounts have always been at Tank’s core. It’s a sector we know inside out and even though the past few years have proven challenging for retailers, brand PR remains an essential driver for encouraging consumers into stores.
“Highcross is a true destination and we’re looking forward to working with the team to elevate the centre’s profile and offering, as well as engaging with key stakeholders across Leicester to ensure Highcross continues to play an active and supportive role in the local community.”
Based in Nottingham, Tank was founded in 2009 and works across multiple industries, offering a range of digital, brand PR, digital PR, social media and content services. Its varied client base also includes the likes of B2B software giant The Access Group, leading AI and analytics company SAS and debt advice specialist Creditfix.