Generative Engine Optimisation (GEO)

Optimise your brand for the next generation of search.

AI platforms like ChatGPT, Gemini and Perplexity don’t just rank websites, they generate direct and personalised answers to conversational queries.

Tank empowers your brand to become part of those answers, ensuring your story stands out and reaches the right people.

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What is GEO?

The next evolution of SEO...

GEO is the process of encouraging your brand to appear in AI generated answers when people ask questions related to your products or services.

LLMs (like ChatGPT and Gemini) work differently from traditional search engines. Instead of showing a list of websites, they generate responses using content they trust. That means your brand needs to be seen as credible, and your website correctly structured and relevant enough to be included in the response.

To achieve this, GEO draws on a mix of SEO, digital PR, content strategy and brand building. It is about creating content that is genuinely useful, consistently cited and easy for AI platforms to understand. The goal is not just rankings, but recognition.

How do we do it?

Building on strong foundations...

GEO isn’t a standalone tactic. It draws on the same principles that we’ve been using to build successful brands for years.

That means being known, trusted and consistently visible in the right places. We consider more than just what’s on your website, but how your brand shows up across platforms.

At Tank, we bring together SEO, brand and digital PR, content marketing and social to influence how LLMs understand and represent your brand. These tools work together to show you are a trusted source, not just another voice in the crowd.

We make it easier for AI platforms to pick out your content, recommend your products or services, and feature your message in the answers people see.

How our services support GEO :

SEO

Content

Digital PR

Social

Brand PR

We make sure your website is technically sound, fast and easy to crawl — all of which help AI models understand and access your content.

We help you to structure pages clearly, using headings, schema and internal links to surface the most relevant information. This makes it easier for AI platforms to identify, summarise and include your content in their answers.

By aligning traditional SEO with GEO goals, we make your site work harder in both search results and AI responses.

The best answers come from the best content. We create and optimise copy that is clear, accurate and genuinely helpful — exactly the kind of content AI platforms want to cite.

Our story-led approach focuses on structure, tone and clarity. We craft pages that are rich in expertise, written for real users, and easy for machines to interpret.

Whether it’s a landing page, how-to guide or FAQ, we make your content the kind of content that gets featured, referenced and remembered.

Trust is everything in GEO. AI models favour content that comes from recognised, reputable sources — and digital PR is how we build that reputation.

We secure high-quality coverage, relevant backlinks and brand mentions that strengthen your credibility across the web. This sends the right trust signals to both search engines and AI platforms.

By building a visible and authoritative brand presence, we help ensure your voice is included when AI platforms generate responses.

A consistent and credible brand presence on social media supports how your business is perceived online — and that matters for GEO.

AI models take a broad view of your digital footprint, including what is being said and shared about your brand on social channels. We help you show up with a clear voice, relevant content and audience engagement that reinforces your authority.

Strong social signals build familiarity and trust, helping AI platforms understand that your brand is active, relevant and worth including.

The rise of generative engines is reshaping how content, products and services are discovered. These tools favour credible brands, consistent messaging and recognised authority on a subject. Brand PR supports all three, helping your content appear in AI-generated answers.

Aligning PR campaigns with SEO and content strategy ensures your brand is seen – and trusted – by both search engines and AI tools. Brand PR acts as the glue between visibility, credibility and brand authority, helping you cut through in evolving search environments.

 

 

 

Ready to get started?

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Meet the faces of GEO

Jake

Jake

SEO Lead

Charlotte

Charlotte

SEO Specialist

Andrea

Andrea

Senior Account Director

Marv

Marv

Head of Digital

Our Work -

See our work in action

Swipe below for more

AFFINITY white logo

A multi-channel global launch for a creative software powerhouse.

Affinity, a creative software provider, needed support for the global rollout of its new V2 package. Tank was to design and deliver a strategic lead generation and PR campaign to announce and drive sales of the software.

Tank delivered a localised multi-channel strategy across Google Search, Google Display, Google Shopping, Facebook, and Instagram over a three-month period.

Campaigns were built to target clearly defined audiences across 10 countries in four languages, driven by the careful creation of over 3,200 ads – all with specific and localised design, messaging and calls to action.

Tank was also the lead agency, coordinating with Japanese, French and German-speaking PR professionals, to activate an integrated PR launch campaign and ongoing thought leadership activity.

7X

ROAS as an average across all channels in just three months.

370+

Pieces of media coverage across six countries - including pickup by The Guardian, TechRadar, T3 and Engadget.

£30m

The V2 launch contributed to the company exceeding £30m annual revenue for the first time.

CREDITFIX white logo

Delivering links and traffic within a taboo subject area.

Creditfix is one of the UK’s largest debt insolvency businesses and suppliers of Individual Voluntary Arrangements (IVAs) helping thousands of people to manage their unsecured debt levels. The business hit a ceiling with its organic strategy and engaged Tank to support with its link building efforts.

IVAs can be a taboo subject with journalists and Tank has had to think creatively to deliver relevant audience campaigns that journalists are happy to link to.

With energy prices at an all time high, Tank developed Creditfix’s Christmas Lights Calculator, allowing users to enter their type and quantity of Christmas lights, date of installation and usage levels to establish the cost of running these over the festive period. Links so far include Sky News, Metro, Daily Mirror and Daily Record.

70+

major pieces of national coverage achieved since launch.

60+

referring domains, with 87% follow links.

6,000

unique visits to the campaign page since launch.

MILLERHOMES white logo

Building brand reputation In the SERPs for national house builder.

House builder Miller Homes wanted to become a resource for homeowners looking for advice on lifestyle, property and family matters. Despite its strong reputation it had limited backlinks to its site. Miller needed regular activity to build its profile with new links from a variety of trusted sources to improve rankings for new homes-related keywords.

Over 12 months, Tank has taken a multifaceted approach to digital PR, mixing data-led campaigns with advice on trends and topical thought leadership.

For example, we used information on changing trends in décor-based Google searches to provide expert comments on colour schemes.

We also used data to reveal the UK cities where residents are most likely ditch the gym and pursue fitness at home. In partnership with Blue Cross, we also managed a campaign to educate dog owners on how to help their pets keep cool in hot weather.

 

98+

Pieces of coverage and links within the first six months.

44

Referring domains from just one campaign, including links from the Express, Scotsman, Stylist and Property Reporter.

ALMOND FINANCIAL white logo

Taking a local firm to page one for a major industry keyword.

Almond Financial came to Tank to grow its financial advice and retirement planning services nationally.

While its website ranked well for local Lincolnshire keywords, its lack of content and quality backlinks meant it struggled to compete for the most lucrative terms – particularly those relating to pensions advice.

Tank doubled down on pensions advice. A multi-layered style of digital PR was used, alongside insightful keyword-focussed content and off-page technical SEO work.

By combining data-focussed content campaigns with timely thought leadership advice about pensions, Tank’s team positioned Almond as a true authority in the sector – with the insight and content to back it up.

On-page content was written in line with regulatory requirements. The digital PR campaigns had broad appeal, achieving coverage and links from a wide variety of the target audience’s preferred titles.

50+

New referring domains, including the Financial Times, Pensions Expert and the Daily Record.

171%

Increase in clicks from searches of target keyword topic.

TOP10

Ranked alongside major household names for “Pension Advisors”.

How is GEO different from SEO?

SEO is about ranking higher in search engine results. GEO focuses on being included in AI-generated answers, which are built from sources that AI platforms see as credible, useful and easy to understand. The two strategies work together, but GEO also relies heavily on brand presence, clarity and authority.

Why should we invest in GEO now?

Search is changing fast. The age of your customers having conversations with generative AI chatbots isn’t in the distant future. It’s happening here and now.

If your brand isn’t appearing and being mentioned by these platforms, you’re missing out on visibility, influence and trust at a key moment in the user journey.

Can I track GEO performance like SEO?

The short answer is no. GEO metrics and the tools to track this are still evolving, but we can measure factors that impact visibility. Things like brand mentions, citation frequency in AI tools and AI search traffic to your website. We can also monitor how your content is interpreted and referenced by platforms like ChatGPT and Gemini to guide ongoing optimisation.

What types of businesses benefit from GEO?

Any business that relies on visibility, authority or expert positioning can benefit from GEO. It is especially powerful for brands that want to lead conversations, influence decision-making and future-proof their organic strategy.

Discuss your next project...

0115 958 9840

+44 (0)115 958 9840