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Generative engine optimisation (GEO)

Search has changed.

The next evolution of SEO.

Generative engine optimisation (GEO) is the process of helping your brand to appear in AI-generated answers. Rather than chasing rankings, GEO focuses on visibility in the answers produced by large language models (LLMs) when people ask about topics, products or services related to your brand.

These systems don’t present results in the same way traditional search engines do. They generate responses using a mixture of structured data, trusted content, and cited sources. That means your brand needs to be seen as credible, relevant, and easy to interpret.

To achieve this, GEO draws on a mix of signals driven by SEO, digital PR, content and brand awareness, and brand reputation activity. It’s about being mentioned in the right places, cited consistently, and structured in ways AI can process. The goal is not just rankings, but recognition.

How we do GEO.

GEO isn’t a standalone tactic. It draws on the same principles that we’ve been using to build successful brands for years: visibility, brand strength, and trust.

We look beyond your website to understand how your brand is represented across the digital ecosystem – from structured content and schema, to media mentions, social and reputational signals.

Tank combines SEO, content marketing, brand PR, digital PR and social strategy to shape how generative engines interpret your business. We help establish the signals that matter, so AI platforms can find, trust and feature your brand in the answers they create.

Our search experts

Jake Cassedy headshot

Jake

SEO Lead

Charlotte Yardley headshot

Charlotte

SEO Specialist

Connor Dowling headshot

Connor

SEO Manager

Martin Harris headshot

Martin

Head of Digital

  • How is GEO different from SEO?

    SEO is about ranking higher in search engine results. GEO focuses on being included in AI-generated answers, which are built from sources that AI platforms see as credible, useful and easy to understand. The two strategies work together, but GEO also relies heavily on brand presence, clarity and authority.

  • Why should we invest in GEO now?

    Generative search isn’t a future trend – it’s happening now.

    Platforms like ChatGPT and Gemini are already changing how people discover information, products and services.

    If your brand isn’t being mentioned, it’s being missed. And you’re missing out on visibility, influence and trust at a key moment in the user journey.

  • Can I track GEO performance like in SEO?

    There are already some tools that give you at least a sense of what’s happening. GEO metrics and the tools to track this are still evolving, but we can measure factors that impact visibility.

    Key indicators like brand mentions, citation frequency in AI tools and AI search traffic to your website can help shape your measurement and approach to optimisation.

  • What types of businesses benefit from GEO?

    GEO is ideal for any business that relies on trust, authority or thought leadership.

    If you want your brand to be part of the conversation – and the answers – this is where to start.