Catherine Allen

Head of content

Trained journalist with a background in local news. Wordsmith and eagle-eyed proof reader. Culture vulture, European explorer and runner.

Latest

Content marketing

Jan 12

Avoiding the slop in 2026. Original content is actually still achievable

‘Slop’ was named Merriam-Webster’s 2025 Word of the Year – and you don’t need to work in marketing to recognise it. Believe it or not, original content is still possible. Our head of content shares her advice.