Dani Betts

CRO Lead

Meticulous UX guru and semi-qualified neuroscientist. Coventry defector. Bakery fanatic. Spends her evenings watching foreign hockey matches and harvesting virtual crops.

Latest

CRO

Nov 8

Qualitative data in CRO: Expert tips and advice

Data is absolutely essential for a successful CRO campaign. Often, it is all too easy to get drawn into using only quantitative data to analyse your A/B tests and areas of weakness on your website. Focusing on quantitative data alone, however, could mean you miss out on crucial, social insights in your results. When you […]