Tank appointed by Eurocell PLC as it looks to increase key product sales

Digital PR agency Tank, has been appointed by the home improvement specialist, Eurocell PLC, as it looks to increase sales across its core product range.

The significant multi-channel retainer will see Tank support Eurocell’s brand and search goals, delivering digital PR, SEO, content, paid media, social media and brand PR support.

Eurocell manufactures and distributes PVC-U windows and doors, and offers more than 9,400 home improvement products across over 210 branches, and through its fabricator partners to homeowners, trade customers and housebuilders in the UK. Its products include conservatories, extensions, roofing solutions, garden rooms, composite decking and fencing, and composite front doors.

Tank, the highest ranking agency in the East Midlands according to the PR Week Agency Business Report 2023, has been appointed by Eurocell to improve its brand awareness across retail and ecommerce, and to boost its search visibility.

Beth Boulton, marketing director, Eurocell, said:

“We are aiming to grow sales across a number of key product lines this year, as well as increase our brand awareness for homeowners. This meant we were looking for a multi-service agency that could support and complement our marketing efforts, helping us capitalise on new opportunities as well as maintain our reputation in the trade industry.

“We were impressed with Tank’s integrated digital and traditional approach and expertise, and we are excited to work with them in 2024 to achieve our ambitious marketing and business goals.”

Max Bevis, director at Tank, added:

“We are delighted to be working with Eurocell, a business with bold marketing objectives and big plans for the year ahead. We’re looking forward to exercising our expertise in its various sectors to help it reach those targets.”