AI Max for Search: Google’s Next Big Thing, or Just More Guesswork?
Google’s latest move in paid search isn’t subtle. AI Max for Search launched on 6 May 2025, pitched as a ...
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Brand awareness campaigns: Should you be investing in them?
When people think of paid media ads, generally what comes to mind is making fast sales. But that’s not the ...
Performance Max Audience Signals: The Key To Success
Performance Max campaigns are a useful part of the Google Ads landscape that give advertisers the ability to simplify ad ...