Scott Potter
Paid Media Lead
Wizard of paid media and Google Ads. Insists he’s from Derbyshire but sounds like a native of Bolton. Golfist who runs further in a weekend than you walk in a month.
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Jan 12
Paid results are wobblier than they used to be. It’s easy to say “Google’s changed again” or blame AI. But most of the time, that’s a convenient excuse.
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