Why brand is the one constant in SEO (and how you can leverage it)
SEO in 2025 looks nothing like it did when I started in the industry. Search engines have evolved from text-matching ...
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Why understanding search intent is the key to SEO success
I talk about search intent a lot. Probably to the point where my clients and colleagues are fed up of ...
Should you ever pay for backlinks?
If you want to improve your Google ranking, you’ll need to secure a wide range of high-quality backlinks from other ...
Why You Need Digital PR For SEO to Work
Google has become more discerning, so traditional search engine optimisation (SEO) strategies like link building need something more. And who ...