Digital Marketing & PR Blog | ThinkTank | Tank

Opinions, suggestions, observations, news and other ramblings

Latest

Jun 22

What we took away from B2B Marketing Live

Fundamentally, the B2B buyer has changed how they behave, and most marketing strategies haven't kept up.

Jun 19

Tank to take 20i global with new digital PR partnership

Staff photo of Tani in the Nottingham head office

Jun 4

Boda Group launches AI division

A team photo shoot of the employees of the Boda Group outside their Nottingham office

May 13

Tank continues to rank as top East Midlands agency in PR Week top 150

Staff photo of Becca Peel and James Reisner-Watkins in the Tank office in Nottingham

Company and culture

May 11

Tank strengthens senior team with key promotions

Nick Rhind

Apr 30

Rhind joins The Boda Group to support next phase of growth

View of a landscape

Apr 30

The AI Search Maturity Report: Why UK brands aren't as ready as they think

Tank SEO and AI search team stand in a line outside Tank office

Apr 1

Tank strengthens its search ranks with two key SEO hires

Mar 31

The rules of search are being rewritten

Reports and insights

Mar 27

Roundtable report: Business-enabling technologies, from adoption to impact

Social media marketing

Mar 18

Time to trade in your LinkedIn business page? Why your team is your strategy

Three female Tank employees sit together on sofas and share a cup of tea. They are conversing and smiling.

Company and culture

Mar 9

Tank becomes Endometriosis Friendly Employer in commitment to workplace support

Feb 24

Trust isn’t the outcome of marketing anymore – it’s the entry point

Feb 20

Discovery before search: why brand PR is the key to unlocking LLMs

Feb 10

In an AI era, what still matters in SEO?

A colourful bunch of flowers being taken out of a Flying Flowers delivery box.

Jan 22

Tank and Flying Flowers partnership blooms

Reports and insights

Jan 14

Roundtable report: Business growth in 2026

Social media marketing

Jan 12

Your social media is brand-building gold dust for both B2C and B2B

Content marketing

Jan 12

Avoiding the slop in 2026. Original content is actually still achievable

Jan 11

Don’t blame AI if you’re targeting blind in paid

Jan 10

Combining brand PR, digital PR and SEO to maximise success in a competitive market

Jan 9

Digital PR and GEO are more interlinked than you think

Jan 7

Authenticity isn’t a tone of voice anymore. It's infrastructure.

Company and culture

Jan 2

Best foot forward! New Year's resolutions at the agency

Dec 10

AI’s Christmas nice list: Which UK retailers are showing up in AI search?

Dec 5

Stop polishing your ads to death

Company and culture

Nov 27

Tank welcomes duo of new digital PR clients

Retail and ecommerce

Nov 10

The Ivy Nottingham Brasserie: A launch in full bloom

Search everywhere abstract image of small green blocks.

Reports and insights

Nov 7

Roundtable report: What does search everywhere mean for marketing?

Tank new hires October 2025

Company and culture

Nov 4

Tank accelerates growth with senior hire and five new team members

Content marketing

Oct 29

The key to better HealthTech marketing comms is actually quite simple

Company and culture

Oct 23

The Boda Group appoints head of marketing to drive growth and brand strategy

Abstract painting representing shifting patterns

Oct 14

The Google AI search shift report

Oct 1

The golden rules of crisis comms

Company and culture

Sep 24

Tank has landed in Manchester

Sep 7

The AI era demands a new marketing funnel

Sep 4

Your brand advantage in Gen AI

Company and culture

Sep 4

Tank partners with The Wolfpack Project as part of community scheme

Aug 20

AI Max For Search: Google’s next big thing, or just more guesswork?

Aug 6

Link. Cite. Rank. Unite. Cracking search in the AI first era

Company and culture

Jul 22

Welcoming Nickie Elenor to the board: New legal and people director

Content marketing

Jul 14

The evolving world of consumer finance – where are we now?

Jul 10

Pitching isn’t dead, but it has evolved: What journalists expect In 2025

Content marketing

Jul 7

What will drive growth in the East Midlands’ HealthTech sector?

Jul 3

From SEO to GEO: Adapting for the era of AI Search

Company and culture

Jul 2

Big wins, new faces and ten-year milestones

Jun 19

How we measure the value of PR in a data-driven business culture

Content marketing

Jun 16

What comes first – footfall or retailers?

Jun 13

Your next customer might be an AI agent (and that changes everything)

Company and culture

Jun 11

Tank and Warbox join forces to drive growth for DART

Content marketing

Jun 5

You’ve gotta be rolling in it: The cost of being an Oasis fan in 2025

Jun 2

Much Better Adventures appoints Tank as digital PR agency

Company and culture

May 19

Tank makes considerable gains in the PR Week Top 150

Company and culture

Apr 28

Tank announces record number of promotions

Content marketing

Apr 17

Why brand is the one constant in SEO (and how you can leverage it)

Influencer Marketing

Mar 24

How to harness influencer marketing In B2B

Digital marketing strategy

Mar 19

Got something to say? Customers may not always want to hear it

Content marketing

Mar 13

Repurposing content: How to make your content work harder

Company and culture

Mar 11

A lesson in content marketing at NTU And Nottingham College

Digital marketing strategy

Mar 7

Finding a strategic agency partner that goes beyond the brief

Company and culture

Mar 4

Tank launches community scheme with Broadway Cinema and Notts Pride

Content marketing

Feb 6

B2B content marketing: Your strategy to drive results

Content marketing

Feb 5

Written vs. video content for your marketing strategy

Company and culture

Jan 30

Marketing group acquires stake in CX start-up

Content marketing

Jan 27

Commuter Delays Calculator 2025: Is your train on track to get you to the office on time?

Jan 20

What’s next for FinTech and what role will AI play?

Social media marketing

Jan 15

X, Threads And Bluesky – which should your business use?

Company and culture

Jan 8

Tank appoints new managing director

Content marketing

Dec 17

Should you run ads during the Christmas period?

Content marketing

Dec 17

Gated or ungated: A content marketer’s dilemma

Influencer Marketing

Dec 11

How “Four In A Bed” glamping lodge site Birdholme is growing its business

Company and culture

Dec 3

Tank appoints client strategy director