Digital Marketing & PR Blog | ThinkTank | Tank | Tank

Opinions, suggestions, observations, news and other ramblings

Latest

Jan 12

Authenticity isn’t a tone of voice anymore. It's infrastructure.

The brands that will thrive in the next era of generative AI, and inevitable misinformation, won’t necessarily be the best storytellers.

Company and culture

Jan 7

Best foot forward! New Year's resolutions at the agency

Dec 10

AI’s Christmas nice list: Which UK retailers are showing up in AI search?

Dec 5

Stop polishing your ads to death

Company and culture

Nov 27

Tank welcomes duo of new digital PR clients

Retail and ecommerce

Nov 10

The Ivy Nottingham Brasserie: A launch in full bloom

Search everywhere abstract image of small green blocks.

Reports and insights

Nov 7

Roundtable report: What does search everywhere mean for marketing?

Tank new hires October 2025

Company and culture

Nov 4

Tank accelerates growth with senior hire and five new team members

Content marketing

Oct 29

The key to better HealthTech marketing comms is actually quite simple

Company and culture

Oct 23

The Boda Group appoints head of marketing to drive growth and brand strategy

Abstract painting representing shifting patterns

Oct 14

The Google AI search shift report

Oct 1

The golden rules of crisis comms

Company and culture

Sep 24

Tank has landed in Manchester

Sep 7

The AI era demands a new marketing funnel

Sep 4

Your brand advantage in Gen AI

Company and culture

Sep 4

Tank partners with The Wolfpack Project as part of community scheme

Aug 20

AI Max For Search: Google’s next big thing, or just more guesswork?

Aug 6

Link. Cite. Rank. Unite. Cracking search in the AI first era

Company and culture

Jul 22

Welcoming Nickie Elenor to the board: New legal and people director

Content marketing

Jul 14

The evolving world of consumer finance – where are we now?

Jul 10

Pitching isn’t dead, but it has evolved: What journalists expect In 2025

Content marketing

Jul 7

What will drive growth in the East Midlands’ HealthTech sector?

Jul 3

From SEO to GEO: Adapting for the era of AI Search

Company and culture

Jul 2

Big wins, new faces and ten-year milestones

Jun 19

How we measure the value of PR in a data-driven business culture

Content marketing

Jun 16

What comes first – footfall or retailers?

Jun 13

Your next customer might be an AI agent (and that changes everything)

Company and culture

Jun 11

Tank and Warbox join forces to drive growth for DART

Content marketing

Jun 5

You’ve gotta be rolling in it: The cost of being an Oasis fan in 2025

Jun 2

Much Better Adventures appoints Tank as digital PR agency

Company and culture

May 19

Tank makes considerable gains in the PR Week Top 150

Company and culture

Apr 28

Tank announces record number of promotions

Content marketing

Apr 17

Why brand is the one constant in SEO (and how you can leverage it)

Influencer Marketing

Mar 24

How To Harness Influencer Marketing In B2b

Digital marketing strategy

Mar 19

Got something to say? Customers may not always want to hear it

Content marketing

Mar 13

Repurposing Content: How To Make Your Content Work Harder

Company and culture

Mar 11

A lesson in content marketing at NTU And Nottingham College

Digital marketing strategy

Mar 7

Finding a strategic agency partner that goes beyond the brief

Company and culture

Mar 4

Tank launches community scheme with Broadway Cinema and Notts Pride

Content marketing

Feb 6

B2B content marketing: Your strategy to drive results

Content marketing

Feb 5

Written Vs. Video Content For Your Marketing Strategy

Company and culture

Jan 30

Marketing group acquires stake in CX start-up

Content marketing

Jan 27

Commuter Delays Calculator 2025: Is your train on track to get you to the office on time?

Jan 20

What’s next for FinTech and what role will AI play?

Social media marketing

Jan 15

X, Threads And Bluesky – which should your business use?

Company and culture

Jan 8

Tank appoints new managing director

Content marketing

Dec 17

Should you run ads during the Christmas period?

Content marketing

Dec 17

Gated Or Ungated: A Content Marketer’s Dilemma

Influencer Marketing

Dec 11

How “Four In A Bed” glamping lodge site Birdholme is growing its business

Company and culture

Dec 3

Tank appoints client strategy director

Digital marketing strategy

Dec 3

No one remembers the brands with the best white papers

Digital marketing strategy

Dec 3

The right time to bring in a strategic agency partner

Digital marketing strategy

Dec 3

Put people at the heart of strategy

Nov 26

Bar launch party: Manahatta Nottingham

Social media marketing

Nov 18

What’s the point of organic social media, if it can’t drive sales?

Influencer Marketing

Nov 18

What is EGC in social media and should your company jump on it?

Nov 18

Brand awareness campaigns: Should you be investing in them?

Nov 18

Choosing the right paid media channels: Where should your ad spend go?

Content marketing

Nov 11

A content goldmine: Using internal data sources for digital PR

Content marketing

Nov 8

A guide to multilingual content marketing: Why is localisation so important?

Nov 8

Performance Max Audience Signals: The Key To Success

Nov 8

Qualitative data in CRO: Expert tips and advice

Company and culture

Nov 7

Supporting a Nottingham charity turn the city orange

Content marketing

Nov 4

Black Friday readiness report: The retailers set for the sale

Nov 1

How your brand can make its mark on budget day

Oct 25

Why understanding search intent is the key to SEO success

Oct 23

The impact of AI in property

Oct 15

How to choose the right PR agency for your business

Social media marketing

Oct 15

Owned, paid and earned social media: What are they, and why do they matter?

Oct 14

Ten Telltale Signs Your Content Was Written By Ai

Oct 8

PR crisis management: How to handle a PR crisis

Oct 7

Where does PR fit into your marketing strategy?

Sep 16

Programmatic advertising: The ultimate guide

Influencer Marketing

Sep 16

The crucial role of agencies in influencer marketing

Sep 2

Flat White Index: Which UK city brews the most affordable takeout coffee?

Company and culture

Aug 29

Marketing agency acquires stake in fitness equipment brand

Company and culture

Aug 29

Tank expands digital offering with appointment of CRO lead

Jul 1

The impact of AI in education

Jun 30

Landing page best practices: How to create a page that converts

Jun 30

5 ways to improve your e-commerce conversion rate

Jun 30

Should you ever pay for backlinks?

Jun 30

Conversion rate optimisation (CRO): A complete guide

Jun 20

Why you need digital PR for SEO to work

Jun 13

Link building for SaaS: Ideas and strategies

Jun 12

Reactive PR: How to use it for link building and more

Jun 10

Passport value index: Which nations get the best value for money?

Jun 7

Digital PR: The ultimate guide

Jun 4

Are nofollow links worth getting?

Company and culture

May 21

Nottingham agency achieves highest ever ranking in national league table

Company and culture

Apr 24

Tank appointed by Eurocell PLC as it looks to increase key product sales

Influencer Marketing

Apr 23

Navigating the influencer landscape: Insights from PRWeek UK’s #Influencer360

Apr 8

How to create a winning digital PR strategy: Step by step

Company and culture

Apr 4

Tank bags Highcross brief

Mar 30

The benefits of digital PR: Link building and beyond

Mar 14

The impact of AI in HealthTech

Jan 10

Why digital PR is the best SEO link-building strategy

Dec 11

AI & me: Which industries are skilling up their workforces fastest?

Company and culture

Dec 5

Sometimes it’s not all about the big fees

Company and culture

Nov 29

BOX launch: The party of the century?

Company and culture

Oct 18

Revealed: The UK’s top hidden haunts for halloween 2023

Sep 28

Black hat, AI and being a small fish in a big pond – Overcoming obstacles In Digital PR

May 25

Tank raises the bar in national PR ranking

Company and culture

Apr 26

Coronation castles: Hidden gems to celebrate the coronation

Feb 15

The winners and losers from Google’s latest updates

Feb 12

Interiors: Which Trends Will Stick Into Next Year?

Company and culture

Jan 20

Tank expands further with a burst of new talent

Company and culture

Jan 17

Hybrid working: The best of both worlds

Jan 13

Creating a digital PR strategy